Selling your home is an involved process that affects your family and your future. Before you begin this process, you'll want to ensure that you have the most up-to-date information. When should you sell? How do you get the best price? What kinds of renovations should be made prior to the sale?
Your property will sell at its best and highest price if it is positioned properly from the beginning. Buyers who are already looking and very possibly pre-approved by a lender to purchase are looking at all the new properties that come onto the market. They will have interest in your property if they perceive value. These are the buyers who are ready to act quickly. Recent sales of similar properties and those currently listed (the competition) will be key in determining the proper initial "positioning" price of your home. I will help you make an informed decision on the proper listing price to generate the most interest from the beginning.
Prior to and during the listing process, my focus is on three key points:
1. Preparing the property in advance to show at its very best from the beginning. Presentation is everything! This could mean a thorough cleaning, completing any obvious repairs, painting and/or staging if necessary. I specialize in getting properties prepared in advance of listing to show at their very best, so that they are appealing during showings and so that they photograph well for online exposure. Great photographs, and lots of them, are so critically important.
2. Promoting your property online, where more than 85% of buyers begin their search. I provide "Enhanced" listings on Realtor.com with up to 25 photos, virtual tour and extensive text descriptions. Properties with more photos and a virtual tour are viewed more often than those without. I use two other important real estate search engines, namely Trulia.com and Zillow.com. As a Trulia Pro, your property listing will be afforded a live feed to The WashingtonPost.com and many other real estate search engines. Great online exposure is crucial to getting your property in front of buyers. Additionally, I keep in touch with all my own contacts and other real estate agents via email marketing using Constant Contact and have sold a number of properties using this technique.
3. Keeping you informed about the market conditions on a regular basis. Just because your property is listed, certainly doesn't mean my work ends. Quite the contrary - it is just beginning! You will receive reports about online activity as well as showing feedback. Positioning your property correctly from the beginning is critical. If similar properties are selling, they become comparable properties for yours for appraisal purposes - we need to closely monitor pricing so that buyers perceive that your property is correctly valued. Properties that are priced correctly in any given market are the properties that sell!
These home selling reports shown below will assist you in answering the many questions that arise during the home selling process. When you're armed with the right information, and an experienced real estate professional, you'll be closer to reaching your goal - selling your home fast, and for the best price.
Please contact me if you have any questions about selling your Maryland or Delaware beach area property. Just call me at 302-541-8892 or 410-977-2519.
Linda Quasney, REALTOR®, GRI
ResortQuest Real Estate